Found on almost every World Tour podium, a pair of Sidi shoes can be seen. With their foundation in tradition and continuous improvement guided by top world-class athletes, Sidi remains one of the most renowned brands in the industry. Originally known for producing shoes for hiking and motorcycling, Sidi eventually expanded into the world of cycling, which was the founder Dino Signori's true passion. As a former racing cyclist, he recognized the flaws in cycling shoes and was the first to introduce an adjustable shoe plate fixing system in 1973, setting the standard for cleat adjustability today. Since then, Signori and his dedicated team have constantly honed the connection between rider and pedal. Any modern feature found in high-end cycling shoe design most likely originated from this prestigious Italian brand. The true measure of their success can be seen in their podium finishes, with Sidi shoes claiming victory in the most prestigious road races, including the Giro, Tour De France, and Vuelta.
