The story of Fox can be traced back to the small but thriving moto dealership, Grand Prix Cycles, in Santa Clara, California, where founder Geoff Fox worked his dream job. From a simple mail-order parts catalog, Fox grew to become a global powerhouse, revolutionizing product design and shaping the culture of motocross. Even 50 years later, we carry on this legacy by supporting athletes past and present who proudly represent the Fox Racing brand, such as Mark Barnett, Brad Lackey, Ricky Johnson, Ricky Carmichael, James Stewart, Ryan Dungey, Shaun Palmer, Jackson Goldstone, Tahnee Seagrave, Greg Minnaar. Our athletes inspire the next generation of visionaries. Our commitment to innovation and technology honors Geoff's original dream and fuels our drive to create the best moto and mountain bike gear in the world.