For decades, the 100% brand has been closely connected to American motocross, having played a role in iconic moments that have shaped the sport's history. Since the early 1980s, the brand's distinct logo has adorned the racing gear of top motocross riders. As the brand continues to make its mark in motocross, downhill, and BMX, it is motivating a new wave of racers and challenging them with its original tagline:
How much effort do you give?
