Ride Concepts was founded in the fall of 2018 with the goal of being the first footwear company dedicated to mountain biking to provide a comprehensive range of technologically advanced and custom tailored products for men, women, and youth. Our inspiration came from a family's need for high-quality, well-fitting shoes for intense riding. This need sparked a dream that we nurtured while continuing to ride every day. With our combined experience in outdoor and action sports, we saw firsthand the limitations of big companies and their rigid rules. As athletes and creators ourselves, we craved innovative solutions and this dream soon evolved into a tangible concept. It was time to take a leap of faith and make it a reality. For MTB and now also BMX Race, Ride Concepts are the go to shoe with unparalleled levels of grip.
